Denny’s Free Grand Slam
Denny’s free grand slam is the hottest topic everyone is talking about today. I was driving to school and they talked about the free breakfast denny is giving away. Apparently they have held this last year and gave away 2 million meals, which worths 12 million dollars (each breakfast costs $6). It makes me wonder is this a profit for the company or not. Firstly, Denny’s would get more publicity since everyone is talking about it. They do no have a commercial in the radio, but the DJs were talking about it. So I assumed Denny’s didn’t pay for the radio advertisements. Then they had this ad about stressed out chickens who couldn’t lay enough eggs for these hungry people. I did not know how much the company had spend for that ad to be played during the super bowl, but I’m pretty sure it should cost a lot. According to NYC daily new, “Denny’s, told the media last year that Denny’s earned about $50 million worth of public relations from the free Grand Slam promotion. Now that’s a return on investment!” (Read more: http://www.nydailynews.com/money/2010/02/09/2010-02-09_dennys_giving_free_grand_slam_from_6_am_to_2_pm_today.html#ixzz0f4fPQ598) I guess that’s the way how Denny’s could afford to give out all these free meals to people. This way they could gain huge publicity, even if they don’t provide free food, people might still go there afterwards.
