Does sh*t and shack really rhymes?

I’ve recently watched Joe’s Crab Shack ‘s commercial on MTV and Bravo channel.  In the beginning, I have no idea it was Joe’s Crab Shack’s commercial.  I got attracted to what the characters in the commercial said, “sh*” or “beep”.  Without knowing the restaurant Joe’s Crab Shack, I found it very inappropriate to have little kids say the word sh*t in a commercial.  Although this commercial is not being played in children’s channel, I think there will be a possibility that when adults were watching TV kids might be around.  I think it is a very bad influence for little kids. We do not want kids at age four start saying sh*t or foul languages.  It would be sad if sh*t is the first word our children would learn to say.  Moreover, ask yourself, do you want to live in an environment where foul language is used constantly?  What if people get used to expressing themselves in foul language, then how would they express their anger?  Will this cause more violence ?  I will stop thinking right here, because I’m sure there could be more worse outcomes.

In the other hand, I was thinking in the view of Joe’s Crab Shack.  They had a commercial having little kids and parents saying sh*t because it sounds like Shack.  The repetition of the beep sound in the commercial attracts people to watch it.  The main characters in the commercial was a typical happy family, consisting parents, girl and a boy.  Joe’s Crab Shack wanted to show that it is a place where family could be happy together eating crab.

Personally I think there should be another way to advertise Joe’s Crab Shack.  It does not need to consist the bad words in it.  I am sure there is another way to let the audience remember Joe’s Crab Shack.